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Viral marketing - Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.

Online marketing - Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce.

Online advertising - Online Advertising is advertising on the internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

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